One of the key ways for brands to establish their authority and gain consumer confidence is to create content that adds value and information to people’s daily lives.
Inbound Marketing allows a company to progressively build a relationship with its target consumers, thereby gaining people’s trust and preference. Content marketing stands out as one of the great trends of digital marketing. Another reason to bet heavily on content marketing is the cost of this type of strategy. With rising AdWords and Facebook Ads prices, Inbound Marketing tactics cost 60 percent less than conventional marketing.
Once they leave a certain location, the products or services they have seen will be shown to them again in ads on different websites. They have a good conversion rate.
Things mentioned on social networks have a strong impact on the work of SEO, as has already been admitted by Google itself. The actions in social media must match or even exceed, in terms of importance, the strategies of link building. Another highlight is the local SEO. With increased traffic through mobile devices, this segment of the search engine optimization process should gain even more relevance.
There has been a worsening of the fight between Google and Facebook in the area of sponsored links. AdWords has lost a lot of space for Facebook Ads. The answer has been more and more sophisticated features in AdWords and a larger and larger segmentation power.
Social networks are already part of the day-to-day life of people and the tendency is for them to become more present due to the expansion of the base of mobile devices in the world. In the case of Facebook, more than 80% of accesses are made through smartphones or tablets. Also in ecommerce we should observe an increasing use of social media with an ever-increasing integration of ecommerce platforms, the Buy Button is reality in many of social networks like Facebook and Instagram.
Regarding web analytics we had important advances in terms of tools in Google Analytics that left it even more complete, allowing us to obtain more and more details and information about the accesses in our websites and results of online marketing campaigns.
Due to the widespread and growing use of mobile devices in the wolrd, structuring digital marketing campaigns with support for mobile devices will be essential. Whether it is creating an alternative mobile version of a website or using responsive web design, it is important to provide a positive experience for users who are browsing through a mobile device. And there’s more, Google itself has put as a guideline for the SEO process that the website that is not responsive will be punished in terms of positioning in its search engine.
Campaign customization and targeting will make all the difference. Another very strong trend is the adaptation of the publicity pieces developed for this multi-screen and responsive reality that we live in today.
That internet marketing is already a trend no one doubts, the problem is that many companies seem to have ignored this and now are having to chase after the lost time. The tendency is for small businesses to finally surrender to digital media, which should trigger a significant increase in demand for this type of service and industry professionals. After all, digital marketing for small and medium-sized businesses is no longer an option but a market imposition.